Like any sport, business development is always better if you have cheerleaders. It’s nice to have people who are on your side cheering for you and helping you to win. In the law firm, the individuals dedicated to marketing, business development, technology and research can actually be some of your most devoted and helpful cheerleaders.
OK, so maybe they aren’t on the sidelines with pom-poms yelling at the top of their lungs and doing backflips. That type of behavior can tend to be frowned upon in the hallowed halls of the sophisticated law firm.
But your law firm cheerleaders actually serve a much more subtle and important a role: they support you in all of your efforts to help you succeed at business development, and on the occasions when you don’t score a big win, they still support you and then they help you improve and find ways to do better next time. With them as valued members of your team, it's easier to stay at the top of your game and win new business more often.