Have you ever had a business development conversation with someone that didn't go exactly the way you expected? You talked... they talked... but you just didn't seem to communicate. This might be because either you, or the potential Client, were actually saying something that you didn't intend. You may have been having a completely different conversation as a result of your body language.
You may have heard that verbal communication accounts for only a part of the total message you send. But did you know how much? Are you sitting down? If so, make sure you are sitting up straight – we now know that your mom told you to do this for a reason. The reason is that body language actually accounts for over 90% of what is communicated during a conversation. Hard to believe, but it’s true.
Just think back on a time when you were a customer. Did the salesperson look directly at you or look away? Did he cross his arms? Did she smile? Did she stand straight up or slouch? How was his handshake - firm or did he offer you the 'dead fish'? Either way, it left an impression.
When trying to develop business, it’s important to be aware of any negative signals you may be sending – and to remember that positive body language can actually make you appear more confident, likable and trustworthy. In other words, you will be someone that the potential Client would want to do business with. For the next few posts, we’ll explore some of the elements of good – and not so good – body language.