Wednesday, July 14, 2010

The CRM Personal Trainer

Many people who are recognized as leaders in their sport, field or occupation often attribute a significant portion of their current success to a trainer or coach of some type who helped them achieve more than they ever thought they could. And plenty of couch potatoes can attest that the only thing that finally motivated them to achieve the results they said they wanted was a trainer who pushed them and held them accountable. 

This trainer may be a mentor, trusted advisor or expert who shares knowledge and information and helps to avoid challenges and missteps. Even more important may be that encouragement they provide when you need it most or the firm push you need when you think you have reached your limits.

Likewise, seeking the counsel of a trainer or expert can be invaluable in the quest for CRM success, especially since the cost of failure can be significant in terms of lost time, money – and credibility. In some cases, it could even be a career-changer (which may be good or bad).

Your CRM trainer may be a CRM provider who helps to improve customer results through ongoing education and support. It could be a user group of peers who meet regularly to make each other more successful by sharing what has worked for them and what hasn’t. It could be an industry group that provides CRM white papers or webinars. Or it could be a consultant with significant CRM and industry knowledge and expertise whose job is to work together with Clients to provide support as well as information, ideas and best practices.

So get off the couch and find a trainer to help you with CRM success. You’ll definitely achieve more than you could alone. 

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