If you think you are too busy for business development, then you may just need to be more focused. It’s easy to confuse activity with progress, but to be effective, you need to allocate your limited business development time wisely.
Instead of spending time on activities that are not generating results, focus on the ones that are proven to build and enhance your relationships. A good rule of thumb is that any activity that does not help you directly or personally connect with potential Clients is probably not the best use of your time and resources.
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