Friday, August 27, 2010

The Data Quality Doctor Is In

If you think you may be suffering from data quality depression, it can be helpful to see a specialist such as a CRM data quality consultant who is familiar with the causes and effects of data quality depression – and who is an expert in prescribing the right treatment for your specific problem.

The diagnosis will often begin with a data quality checkup, which is a complete assessment and analysis of your data quality situation. Your data quality consultant will begin by taking your CRM pulse by meeting with you and other key stakeholders and system users to ask a series of targeted questions designed to get to the heart of the issues. Questions will focus on issues such as end user participation, leadership buy-in, training, communications, planning, resources, technology and other potentially ‘sore’ subjects.

The consultant can also run tests on your ‘system’ to diagnose any additional potential problems with things like system configuration, contact categorization, information standardization and list management.

After a complete check-up, your CRM success consultant will then make specific recommendations to help take away your CRM data quality pain…

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