So what should you pack for your journey to CRM success? First
I would start with some patience. CRM success is rarely instantaneous, and if you are in a
hurry to see immediate results, you are often going to be sadly disappointed.
Next I would bring along a positive attitude. Being successful
with CRM requires changing behavior and attitudes, which can be challenging, so it’s essential
that you lead by example by being upbeat and optimistic. That may not always be
easy, but it certainly will make the journey more pleasant for everyone involved. Remember no one likes to fight on a long trip - that’s why there are portable DVD players.
Finally, bring a map. CRM success isn't as easy as just getting
from point A to point B. The road can sometimes be winding and there will often
be obstacles blocking the way. The only way to get through is to have a well-thought-out
strategy and a plan in place to keep you moving forward. One final packing note, be sure to roll instead
of folding to reduce wrinkles.
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