While focusing on your ultimate CRM destination is, of
course, important, it can also be beneficial to check out the scenery along the
way. You need to take a little time to smell the CRM ‘roses’ and relish your
successes to ensure the journey is sweet.
There are a lot of points of interest that can be…well,
interesting. You may even want to plan in advance what sites you want to see. Think about what
made you want to embark on the journey in the first place. What were your goals for this
journey? What landmarks did you hope to see en route? Where did you hope to end up?
For instance, are there certain levels of adoption you want to
reach? Are you interested in improving mailing lists or event management? Do you
hope to be able to identify a certain number of relationships to enhance business
development? Do you need to improve data quality as you move
forward?
All of these are sites worth seeing. And when you arrive at one
of these important points, you will want to memorialize the achievement by sending
a postcard, so to speak. Communicate the successes with others at the firm to
let them know that you have all worked together to reach a crucial milestone.
