Sometimes when
you are on your CRM journey, you may get turned around. You may even feel
like you have lost sight of your destination. It can seem as though you’ve
passed the same landmarks over and over again without making any real progress.
You may even get so dizzy or disoriented that you don't know which way to go next.
At times
like these, one of the things that can really help you stay on the right path is
a good compass. By this I mean someone who you can turn to for guidance along
the way. Your compass is the person who can point you in the right direction,
even when you have gotten completely turned around.
This person could
be a director or supervisor who sees where the firm is trying to go and who
understands how CRM can help to get there. It could be a mentor at another firm
or within the industry who has already blazed a similar trail. It could also be
a consultant with significant experience and expertise who can help you create
the roadmap and plot your course.
No matter who you decide to turn to for
direction, it’s essential that you find a compass who can help you to locate your ‘True North’ - CRM success.
